Sunday, March 13, 2011

They Don't Trust You

Note to banks, investment companies, health insurance companies, hospitals, drug companies, housing developers, realtors, airlines, car companies, and every other business still trying to market like the Great Recession never happened: They don't trust you. They think you are a crook.

It's only going to get worse because young adults are the most suspicious, according to results from the 2010 General Social Survey. Only 18 percent of 18-to-29-year-olds think most people can be trusted. Only 14 percent have a "great deal" of confidence in major companies. The 51 percent majority think you are trying to take advantage of them.

Rethink your marketing.

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