Tuesday, October 04, 2011

The "Coveted" Demographic

With the new television season underway, we are being subjected yet again to copy-and-paste reporting about which shows are drawing the biggest ratings from the "coveted 18-to-49 demographic."

My question is, why coveted? The income and spending statistics show 18-to-49-year-olds not only making and spending less money than they did before the Great Recession, but making and spending less money than they did a full decade ago. Meanwhile, the spurned 50-and-older demographic is making more, spending more, and growing like gangbusters. Go figure.

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