What do people like most about the holidays? Hint: it's not the presents. Spending time with family and friends is the holiday activity that the largest percentage of people look forward to the most. The majority of Americans in every generation say holiday get-togethers are their most eagerly anticipated activity. Only 2 percent admit that they most look forward to getting presents.
Source: Harris Interactive, Three in Five Americans Most Look Forward to Spending Time with Friends and Family in the Holiday Season