Monday, January 23, 2012

Electronic Reading Devices Surge

The percentage of Americans who own an e-reader or tablet computer surged over the holidays, according to the Pew Internet & American Life Project. As the dust settled, e-readers and tablets appear to be equally popular, each owned by 19 percent of the public. Overall, the percentage of Americans who own at least one of the devices climbed from 18 percent in December to 29 percent in January. Here is the percentage who own each device by age as of January 2012...

ereader     tablet
Total 19 19
18-29 18 24
30-49 24 27
50-64 19 15
65+ 12 7

Source: Pew Internet & American Life Project, Tablet and E-book Reader Ownership Surge in the Holiday Gift-giving Period

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