Saturday, November 17, 2012

Watching Live TV

Only 56 percent of Americans usually watch television programs at the time they are broadcast. The rest usually watch programs recorded on their DVRs or from on-demand services or digital streaming. Here are the percentages who usually watch live TV by generation...

Millennials (18-35): 44%
Gen Xers (36-47): 54%
Boomers (48-66): 66%
Matures (67+): 63%

Source: Harris Interactive, Over Half of Americans Have Watched TV Shows Via "Streaming"

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