The 56 percent majority of Americans say they most often watch television live, as it is broadcast. But the figure varies by generation...
Percent who most often watch television as it is broadcast
Millennials: 40%
Gen Xers: 58%
Boomers: 65%
Matures: 67%
Source: Harris Interactive, Cable is King but Streaming Stands Strong When It Comes to Americans' TV Viewing Habits
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