Monday, July 14, 2014

Who Follows Major League Baseball?

Overall, 37 percent of Americans aged 18 or older say they follow major league baseball. There are surprisingly few differences in the percentage of people who are baseball fans by demographic characteristic, with the figure ranging from 35 to 40 percent by generation, 34 to 42 percent by race and Hispanic origin, 32 to 47 percent by education, and 31 to 45 percent by household income. There is a bigger gap by sex (27 percent of women and 47 percent of men), but the biggest difference is by region...

Percentage of adults who follow major league baseball by region
Northeast: 46%
Midwest: 46%
West: 38%
South: 25%

Source: Harris Interactive, For More than a Decade, the NY Yankees Have Been America's Favorite Baseball Team

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