- The total amount of time households spent on their primary home computer fell only slightly despite the introduction of smartphones and tablets. Households using their primary home computer in a given week spent 15 hours online in 2008 and 14 hours online in 2013.
- The breadth of web sites visited and the time spent at any one site did not change between 2008 and 2013, despite the proliferation of web sites and the rise in video content.
- The web sites most often visited did change. The top two sites in 2008 were MySpace and Yahoo, for example, and the top two sites in 2013 were Facebook and YouTube.
Source: National Bureau of Economic Research, The Empirical Economics of Online Attention, NBER Working Paper 22427 ($5)