Thursday, April 20, 2017

Facebook Use by Generation

Three out of four Americans who use the internet use Facebook (74.2%), according to the General Social Survey. Here are the percentages by generation...

Percent who use Facebook
iGeneration (18 to 21): 72.6%
Millennials (22 to 39): 82.4%
Gen Xers (40 to 51): 75.5%
Boomers (52 to 70): 63.2%
Older (71 or older): 67.9%

Source: Demo Memo analysis of the 2016 General Social Survey

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