Thursday, May 26, 2011

Schizophrenic or Generational?

Facebook founder Mark Zuckerberg recently called the public "schizophrenic" about Facebook--admiring it for its social capabilities and at the same time fearing it for invading their privacy.

This is no mental health problem. It is a generational problem. Take a look at the percentage of Americans who have a personal profile page on a social networking site, according to Arbitron research (The Infinite Dial 2011: Navigating Digital Platforms):

12-17:  76%
18-24:  80%
25-34:  68%
35-44:  63%
45-54:  45%
55-64:  31%
65 + :   15%

Also note that the average age of the politicians grandstanding about Facebook for their aged constituents is 56.7 (Congress) and 62.2 (Senate).

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