Among the 137 top grossing movies in 2010, the 55 percent majority had no tobacco "incidents," according to the National Cancer Institute. A tobacco incident is defined as the use or implied use of a tobacco product by an actor. In 2005, only 33 percent of movies did not have a tobacco incident.
Source: CDC, Morbidity and Mortality Weekly Report, Smoking in Top-Grossing Movies--United States, 2010
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