Demo Memo: Not So Green

Tuesday, April 24, 2012

Percentage of Americans who say the following statements describe them very well or completely...

I am concerned about the planet we are leaving behind for future generations: 34%
I am environmentally conscious: 27%
I am green: 17%

Source: Harris Interactive, Fewer Americans "Thinking Green"

Cheryl Russell: Demographer Cheryl Russell was the editorial director of New Strategist Press and the editor-in-chief of American Demographics magazine. She has written numerous books about demographic trends. Ms. Russell is a professional demographer with a degree from Cornell University.

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