News Junkies

Only 13 percent of Americans are news junkies, agreeing with the statement, "I am a news junkie; it's a favorite leisure time activity." The largest share (69 percent) say they "like to keep up with the news, but it's just one of many ways I spend my leisure time." Eighteen percent of the public is not interested in the news.

Half of Americans prefer to get news from television, 36 percent prefer to get news online, and 10 percent prefer print. What catches their attention? The 54 percent majority say a headline, 44 percent say a picture, and 43 percent say interesting data captures their attention.

Source: Harris Interactive, Executives Underestimate Americans' Interest in Research-Driven News