Hispanic or Latino?

Which term do Hispanics prefer? According to a Gallup poll, 70 percent of Latinos say it does not matter whether the term "Latino" or "Hispanic" is used.

There is some variation by age in this attitude, however, with the proportion of Hispanics who say either term is ok ranging from a low of 53 percent among people aged 65 or older (with 33 percent preferring Hispanic and 14 percent Latino) to a high of 76 percent among 18-to-29-year-olds (with 16 percent preferring Hispanic and 7 percent Latino).

Source: Gallup, U.S. Blacks, Hispanics Have No Preferences on Group Label