E-Book Reader Ownership: 2013

Twenty-four percent of Americans aged 16 or older owned an e-book reader as of September 2013, according to Pew Internet and American Life Project. A larger 35 percent own a tablet computer. Ownership trends show tablet computers are being adopted more readily than e-book readers.

• In December 2011, 10 percent of Americans owned each type of device. 
• By November 2012, e-book reader ownership had climbed 9 percentage points to 19 percent. Tablet computer ownership had grown by a larger 15 percentage points to 25 percent. 
• By September 2013, e-book ownership had increased by another 5 percentage points to 24 percent. Tablet computer ownership had grown twice as fast, rising by 10 percentage points to the current 35 percent.  

Source: Pew Internet and American Life Project, Tablet and E-Reader Ownership Update