Percentage of Americans who have ever purchased clothing online, by generation...
Total adults: 69%
Millennials: 68%
Gen Xers: 77%
Boomers: 70%
Matures: 61%
Although most Americans have bought clothing online, only 13 percent would prefer to do so. A much larger 65 percent (including 59 percent of Millennials) would prefer to shop for clothes in-person at a brick and mortar store.
Source: Harris Interactive, Though Majority of Americans Have Made a Virtual Purchase, They Still See Virtue in the In-Person Shopping Experience
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