Friday, August 11, 2017

Who Shops for Groceries Online?

Grocery shopping is slowly moving online, according to the findings of a Gallup survey. Nearly 1 in 10 American families (9 percent) say they shop for groceries online for pickup or delivery at least once or twice a month. Here are the percentages by age...

Shop online for groceries
18 to 29: 15%
30 to 49: 12%
50 to 64: 10%
65-plus: 2%

Despite the significant presence of online grocery shopping, going to a store for groceries is still a universal activity. The percentage who shop for groceries in person at a store at least once or twice a month varies little by age, ranging from 97 to 99 percent.

Source: Gallup, So Far, American Grocery Shoppers Buck Online Shopping Trend

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