Ask Americans where they will do their Christmas shopping, and the single most popular venue is (still) the department store, according to a Gallup survey. Fully 72 percent of the public reports being very/somewhat likely to shop at a department store for Christmas gifts. Department stores have been the number-one venue since Gallup first asked this question in 1998.
Close behind department stores and tied for second place with discount stores is online shopping: 65 percent of the public says it is very/somewhat likely to shop for Christmas gifts online. At the rate online shopping is growing, it will surpass department stores the next time Gallup asks this question...
Very/somewhat likely to shop online for Christmas gifts
2017: 65%
2013: 53%
2008: 43%
2002: 29%
1998: 10%
Young adults are most likely to say they are very/somewhat likely to shop online for Christmas (76 percent). People aged 65 or older are least likely (47 percent).
Source: Gallup, Holiday Spending Plans: Online Up, Discount Stores Down
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