Monday, April 01, 2019

Older Women Are the 3rd Biggest Game Players

On an average day, 11 percent of Americans aged 15 or older play games, according to the American Time Use Survey (ATUS). This time use category includes not only computer and video games but also board and card games. Young men are most likely to play games on an average day, with 43 percent of men aged 15 to 19 and 29 percent of those aged 20 to 24 doing so. But look who is in third place...

Percent who play games on an average day (top five demographic segments)
43% of men aged 15 to 19
29% of men aged 20 to 24
17% of women aged 65 or older
15% of men aged 25 to 34
14% of women aged 20 to 24

Don't assume women aged 65 or older are playing only bridge or Bunco. According to a 2017 Pew Research Center survey, a substantial 30 percent of women aged 50 or older say they sometimes/often play video games.

Source: Demo Memo analysis of the 2017 American Time Use Survey

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