Most Americans Rarely or Never Read a Newspaper

Only 21 percent of Americans aged 18 or older read a newspaper every day, according to the 2021 General Social Survey. Readership has plummeted since 1972 when the 69 percent majority of the American public read a newspaper every day. 

Now, the share of adults who never read a newspaper (40 percent) is far greater than the share who read a newspaper daily. Fully 57 percent of the public reads a newspaper less than once a week or never. 

Frequency of reading a newspaper in 2021 and 1972

	2021	1972
Every day	21%	69%
Few times a week	14	15
Once a week	9	8
Less than once a week	17	4
Never	40	4

During the past 50 years, there have been two periods of decline in "every day" newspaper readership. The first occurred during the 1970s. Between 1972 and 1982, the percentage of adults who read a newspaper every day fell from 69 to 52 percent—a 17 percentage point drop. One factor behind the decline was the expansion of television news. 

Daily newspaper readership stabilized during the 1980s and was still at 52 percent in 1991. Then the internet happened. By 2002, the share who read a newspaper every day had fallen to 42 percent. By 2012, it was just 27 percent. Now at 21 percent, how much lower can it go?

Source: Demo Memo analysis of the General Social Survey