The stereotype is true: the higher the educational attainment, the greater the preference for wine over beer, according to Gallup. Here is what college graduates say they drink most often (compared to the average American)...
44% of college grads most often drink wine (34%)
35% of college grads most often drink beer (42%)
18% of college grads most often drink liquor (21%)
As the educational attainment of the population has increased, alcoholic beverage spending has shifted toward wine, according to a Demo Memo analysis of the Consumer Expenditure Survey. Between 2000 and 2013, the share of the alcohol dollar devoted to beer fell from 47 to 42 percent, while the share devoted to wine climbed from 26 to 30 percent.
Source: Gallup, Drinking Highest among Educated, Upper-Income Americans
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