Thursday, April 27, 2017

Instagram Use by Generation

Nearly one in three Americans (32.8%) use Instagram, according to the General Social Survey. Here are the percentages by generation...

Percent who use Instagram
iGeneration (18 to 21): 68.9%
Millennials (22 to 39): 46.4%
Gen Xers (40 to 51): 27.4%
Boomers (52 to 70): 12.2%
Older (71 or older): 9.7%

Source: Demo Memo analysis of the 2016 General Social Survey

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