Friday, April 28, 2017

Snapchat Use by Generation

Nearly one in four Americans (24.6%) use Snapchat, according to the General Social Survey. Here are the percentages by generation...

Percent who use Snapchat
iGeneration (18 to 21): 64.0%
Millennials (22 to 39): 37.0%
Gen Xers (40 to 51): 14.8%
Boomers (52 to 70): 6.8%
Older (71 or older): 5.3%

Source: Demo Memo analysis of the 2016 General Social Survey

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