Thursday, August 02, 2012

Gamer Demographics

Everyone is having a hard time keeping up with new technology--even the Entertainment Software Association, the trade group for the video game industry.

According to an article in Ars Technica, a change in question wording in ESA's 2012 survey of gaming activity resulted in a younger age profile for the nation's gamers (average age = 30, down from 37 in 2011). Previous surveys had suggested that gamers were getting older, but the 2012 results revealed that earlier surveys--because they included only video game consoles or PCs and not tablet or phone games in the screening question--had been monitoring "more of a generational platform shift, where the traditional PC and console market continues to age while younger players gravitate towards smartphones, tablets, and portable systems," says Ars Technica's gaming editor Kyle Orland.

For more about the demographics of gamers, see Orland's article, "How Gaming's Demographics Reverted to 2005."

No comments: