Thursday, August 09, 2012

Watching the Olympics

Seventy-three percent of Americans aged 18 or older are watching the Olympics on television, according to Pew Research Center. There is little variation in television viewing by age, with the proportion watching the Olympics on TV ranging from 66 to 73 percent. Younger adults are much more likely to be watching some of the Olympics online (21 to 22 percent of those under age 50) and on social network sites such as Twitter or Facebook (31 percent of those under age 30).

Source: Pew Research Center, Eight-in-Ten Following Olympics on TV or Digitally

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