Monday, October 01, 2012

Paper Losses

A shrinking share of the public uses paper to get news and information on a typical day, according to Pew Research Center. Between 2002 and 2012, the percentage of Americans who read a print newspaper yesterday fell from 41 to 23 percent. Printed book readership declined from 34 to 30 percent, and printed magazine readership from 23 to 17 percent.

Only 12 percent of the public received or wrote a letter on paper yesterday, down from 20 percent in 2006. Among regular readers of the venerable New York Times, the 55 percent majority usually reads the newspaper digitally. This is all very bad news for Dunder Mifflin.

Source: Pew Research Center, In Changing News Landscape, Even Television is Vulnerable

No comments: