Thursday, March 07, 2013

The Problem with Buying American

The great majority of Americans believe it is important to buy American-made products, but they are confused about what that means. Three out of four say a product must be manufactured in the United States for them to consider it American-made. Fifty-two percent say a product only needs to be made by a U.S. company, regardless of where the manufacturing takes place. A smaller 47 percent think American-made parts are enough, and 25 percent say if a product is designed by Americans then it is American-made.

If the definition of American-made stumps the public, identifying the most American company is even harder. The largest share (15 percent) names Ford as the most American company, but an equal share of the public can't name any.

Source: Harris Interactive, Born in the USA or Coming to America

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