Monday, March 18, 2013

The State of the Media in 2013

This is the scene of destruction wrought by the Internet: television, radio, and newspapers are declining as sources of news, while the Internet surges. Advertisers are adrift, searching for the most efficient way to reach the public. Meanwhile, the public is increasingly critical of the news media and fickle about where they get their news. It's a mess out there.

This is the state of the media in 2013, described in The State of The Media 2013, an annual report produced by Pew Research Center's Project for Excellence in Journalism. Over the years, Pew's State of the Media reports have recorded the ongoing destruction of traditional media and advertising markets as the Internet Age unfolds.

Digital advertising has outstripped newspaper advertising and is closing in on television. The biggest player by far in digital advertising is Google. Of the $37.3 billion dollars spent on digital advertising in 2012, $15.4 billion (41 percent) went to Google. Behind Google's dominance is the importance of search advertising.

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