Wednesday, September 18, 2013

Demographics of Cell-Mostly Internet Users

Nearly all Americans (91 percent) own a cell phone. Among cell phone owners, 63 percent use the Internet on their phone. But here comes the interesting part: Among those who go online using their cell phone, 34 percent mostly use their phone to go online—rather than a laptop or desktop computer. "The 'cell-mostly Internet user group' represents 21% of the entire cell phone owners population," reports Pew Internet and American Life Project.

The demographic segments that are more likely than average to be cell-mostly Internet users are Hispanics (60%), blacks (43%), aged 18 to 29 (50%), have no more than a high school education (45%), and have a household income below $30,000 (45%).

Source: Pew Internet and American Life Project, Cell Internet Use 2013

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