Thursday, September 26, 2013

Offline Demographics

Fifteen percent of Americans aged 18 or older do not go online or use email, according to a study by Pew Internet and American Life Project. Among adults under age 50, only 2 to 8 percent are offline. The figure rises to a substantial 17 percent among people aged 50 to 64 and peaks at 44 percent among Americans aged 65 or older. The single biggest reason for not being online, say those who are offline, is that the Internet is irrelevant.

These facts and figures are not surprising since the offline lifestyle is a luxury afforded only to those who do not need to earn a living—aka retirees. The offline faction sometimes cheats, however. According to Pew, 44 percent of the offline have asked a friend or family member to complete a task for them on the Internet.

Source: Pew Internet and American Life Project, Who's Not Online and Why

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