Wednesday, July 08, 2015

Smartphones Still Play Second Fiddle to Computers

When smartphone users browse products and pricing online, 21 percent do so mainly on their smartphone and a much larger 62 percent mainly use their computer. The numbers are even more lopsided when buying online: 11 percent rely mainly on their smartphone and 74 percent on their computer (the remainder use both equally or do not browse/shop online). Here are the percentages who rely mainly on their phone for browsing/shopping online, by age...

Browsing products and pricing online
Aged 18 to 29: 24%
Aged 30 to 49: 27%
Aged 50 to 64: 14%
Aged 65-plus: 8%

Making online purchases
Aged 18 to 29: 11%
Aged 30 to 49: 16%
Aged 50 to 64: 6%
Aged 65-plus: 4%

Source: Gallup, Most Smartphone Users Still Rely on Computer for Web Purchases

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