Thursday, June 16, 2016

Decline in Daily Newspaper Readers: Thanks Internet!

Newspaper employment has plummeted over the past two decades, according to a Demo Memo analysis of Bureau of Labor Statistics' data, with most of the decline occurring since 2007—when the smartphone transformed the internet into something personal and portable. Behind the decline in newspaper employment is the shrinking newspaper audience, a trend starkly documented in Pew Research Center's State of the News Media 2016. The percentage of Americans who read a daily newspaper (print or digital) has plummeted since 2007...

Percent reading a daily newspaper in 2015 (and in 2007)
Aged 18 to 24: 16% (33%)
Aged 25 to 34: 17% (34%)
Aged 35 to 44: 21% (43%)
Aged 45 to 54: 28% (53%)
Aged 55 to 64: 38% (59%)
Aged 65-plus: 50% (66%)

Source: Pew Research Center, State of the News Media 2016

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