Average household spending on books plummeted between 2010 and 2015, falling 41 percent after adjusting for inflation. But don't despair—reading books remains hugely popular, according to a Pew Research Center survey. Fully 73 percent of Americans aged 18 or older read a book in the past year. Among all Americans (including nonreaders), the median number of books read in the past year is 4, and the average is 12.
Percent who read a book in the past 12 months
Any book: 73%
Print book: 65%
Audio book: 14%
Although young adults have a reputation for all things electronic, in fact they are far more likely to read a print book than an e-book. Among 18-to-29-year-olds, 72 percent read a print book in the past year and 35 percent read an e-book. Among people aged 65 or older, the figures are 61 and 19 percent, respectively.
Source: Pew Research Center, Book Reading 2016