Monday, October 10, 2016

News Delivery Preferences of Young and Old

The 42 percent plurality of young adults prefer reading rather than watching the news. Most young adult readers prefer to read news online (81%) rather than in print (10%), according to a Pew survey. In contrast, the 58 percent majority of people aged 65 or older prefer watching rather than reading the news, and among older watchers television is by far the preferred medium (89%).

News delivery preferences of 18-to-29
Reading: 42%
Watching: 38%
Listening: 19%

News delivery preferences of 65-plus
Reading: 27%
Watching: 58%
Listening: 10%

Interestingly, among the 10 percent of older Americans who prefer listening to the news, 48 percent prefer listening to television while a smaller 43 percent prefer listening to radio.

Source: Pew Research Center, Younger Adults More Likely Than Their Elders to Prefer Reading News

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