Showing posts with label radio. Show all posts
Showing posts with label radio. Show all posts

Thursday, January 21, 2021

Where Americans Get Their News

Digital devices are the news source for the great majority of Americans. Fully 86 percent of the public "sometimes" or "often" gets news from a smartphone, computer, or tablet, according to a Pew Research Center survey. The 60 percent majority "often" gets news from these digital devices. 

Percent getting news sometimes/often from...
Digital devices: 86%
Television: 68%
Radio: 50%
Print: 32%

Not only is digital the primary platform for getting news, but people prefer it that way. When asked which platform they prefer as a news source, 52 percent say digital devices, 35 percent say television, 7 percent radio, and 5 percent print.

Monday, October 10, 2016

News Delivery Preferences of Young and Old

The 42 percent plurality of young adults prefer reading rather than watching the news. Most young adult readers prefer to read news online (81%) rather than in print (10%), according to a Pew survey. In contrast, the 58 percent majority of people aged 65 or older prefer watching rather than reading the news, and among older watchers television is by far the preferred medium (89%).

News delivery preferences of 18-to-29
Reading: 42%
Watching: 38%
Listening: 19%

News delivery preferences of 65-plus
Reading: 27%
Watching: 58%
Listening: 10%

Interestingly, among the 10 percent of older Americans who prefer listening to the news, 48 percent prefer listening to television while a smaller 43 percent prefer listening to radio.

Source: Pew Research Center, Younger Adults More Likely Than Their Elders to Prefer Reading News