Wednesday, September 12, 2012

Smartphone Ownership Update

Nearly half (45 percent) of Americans aged 18 or older own a smartphone, according to the latest survey by Pew Internet and American Life Project. Young adults are most likely to own a smartphone, with 66 percent of 18-to-29-year-olds having one as of September 2012. The 59 percent majority of 30-to-49-year-olds also own a smartphone, but the proportion falls to 34 percent among 50-to-64-year-olds and to just 11 percent among people aged 65 or older.

Besides the elderly, those least likely to own a smartphone are non-Hispanic whites (42 percent), people in rural areas (29 percent), and the least educated (21 percent).

Source: Pew Internet and American Life Project, Smartphone Ownership Update: September 2012

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