Tuesday, October 08, 2013

Less Time with the News

Younger generations spend less time than older adults following the news, and over the years the differential has not diminished. Since 2004, Pew Research Center has been tracking the number of minutes per day each generation spends watching, reading, or listening to the news. Here are the averages in 2012...

Average minutes per day following the news
Millennials: 46
Generation X: 66
Baby Boomers: 77
Older Americans: 84

Interestingly, these numbers have barely changed since 2004. "Today's younger and middle-aged audience seems unlikely to ever match the avid news interest of the generation they will replace, even as they enthusiastically transition to the Internet as their principal source of news," concludes Pew.

Source: Pew Research Center, Pew Research Surveys of Audience Habits Suggest Perilous Future for News

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