Thursday, January 16, 2014

How Many Movies?

Two out of three Americans say they're going to the movies less often than they did a few years ago, according to a Harris survey. By generation, here is the percentage of adults who went to a movie in the past year (and the average number of movies seen during the year)…

68% of total adults (4.8 movies)
83% of millennials (6.3 movies)
73% of generation Xers (5.3 movies)
59% of baby boomers (3.6 movies)
44% of older Americans (3.2 movies)

Source: Harris Interactive, The Silver Screen Slump: Americans Say They're Going to the Movies Less Often

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