Monday, January 12, 2015

Most Americans Are On Facebook

The 58 percent majority of American adults use Facebook, according to a survey by Pew Research Center. Among online adults, the figure is 71 percent. Among Facebook users, 70 percent check the site every day. The use of Facebook far exceeds the use of other social media sites, with 28 percent of online adults using LinkedIn and Pinterest, 26 percent using Instagram, and 23 percent using Twitter.

Percentage of online adults who use Facebook by age
Aged 18 to 29: 87%
Aged 30 to 49: 73%
Aged 50 to 64: 63%
Aged 65-plus: 56%

The percentage of online adults aged 65 or older who are on Facebook exceeded 50 percent for the first time in 2014, up from 45 percent in 2013 and 35 percent in 2012.

Source: Pew Research Center, Social Media Update 2014

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