Friday, October 30, 2015

Smartphones: Portal to the Internet

When deciding how important mobile is to e-commerce efforts, companies might think it's about as important as desktop sites. After all, 68 percent of Americans own a smartphone and a larger 73 percent own a desktop or laptop computer, according to a survey by Pew Research Center. But this way of thinking ignores two important facts: 1) Mobile Internet usage exceeds PC Internet usage; and 2) Mobile devices (smartphones) are the primary portal to the Internet for many important segments of the population...

Blacks (percent owning)
Smartphone: 68%
Desktop/laptop: 45%

Aged 18 to 29 (percent owning)
Smartphone: 86%
Desktop/laptop: 78%

Urban residents (percent owning)
Smartphone: 72%
Desktop/laptop: 67%

Source: Pew Research Center, The Demographics of Device Ownership

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