Friday, November 24, 2017

Online Is Close to Top Venue for Christmas Shopping

Ask Americans where they will do their Christmas shopping, and the single most popular venue is (still) the department store, according to a Gallup survey. Fully 72 percent of the public reports being very/somewhat likely to shop at a department store for Christmas gifts. Department stores have been the number-one venue since Gallup first asked this question in 1998.

Close behind department stores and tied for second place with discount stores is online shopping: 65 percent of the public says it is very/somewhat likely to shop for Christmas gifts online. At the rate online shopping is growing, it will surpass department stores the next time Gallup asks this question...

Very/somewhat likely to shop online for Christmas gifts
2017: 65%
2013: 53%
2008: 43%
2002: 29%
1998: 10%

Young adults are most likely to say they are very/somewhat likely to shop online for Christmas (76 percent). People aged 65 or older are least likely (47 percent).

Source: Gallup, Holiday Spending Plans: Online Up, Discount Stores Down

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