Hispanic, Latino, or Latinx?

What do Americans whose ancestry is rooted in Latin America and Spain prefer to call themselves? This might be a good time to find out since the new term, Latinx, is now being bandied about, an alternative to the commonly used terms Hispanic and Latino.

The preferred term is Hispanic, according to a Pew Research Center survey of U.S. adults who self-identify as Hispanic or Latino. Fully 61 percent of the Hispanic population prefers the term Hispanic. Another 20 percent prefer the term Latino, and just 4 percent opt for Latinx.

But wait. Most Hispanics have never heard of the term Latinx, which has been introduced recently as a gender-neutral alternative for Latino. Only 23 percent of Hispanics have heard of it. Even among those who are aware of the term Latinx, however, just 10 percent prefer it. Fully 50 percent of Hispanics who have heard of Latinx prefer the term Hispanic, and 31 percent prefer Latino.

Source: Pew Research Center, About One-in-Four U.S. Hispanics Have Heard of Latinx, but just 3% Use It