The great majority of the American public (72 percent of people aged 18 or older) use social media platforms, according to a Pew Research Center survey. The most popular site is YouTube, followed by Facebook—the only two sites used by the majority of adults...
Percent of people aged 18 or older who say they ever use...
YouTube: 81%
Facebook: 69%
Instagram: 40%
Pinterest: 31%
LinkedIn: 28%
Snapchat: 25%
Twitter: 23%
WhatsApp: 23%
TikTok: 21%
Reddit: 18%
Nextdoor: 13%
Young adults aged 18 to 29 are the ones most likely to use most of the social media platforms, including YouTube (95 percent), Instagram (71 percent), Snapchat (65 percent), TikTok (48 percent), Twitter (42 percent), and Reddit (36 percent).
People aged 30 to 49 are the ones most likely to use Facebook (77 percent), LinkedIn (36 percent), and WhatsApp (30 percent).
People aged 50 to 64 are the ones most likely to use Pinterest (38 percent).
People aged 30 to 64 are the ones most likely to use Nextdoor (16 to 17 percent).
Source: Pew Research Center, Social Media Use in 2021
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