Thursday, June 02, 2011

Are We Done with Boom and Bust?

Baby, that is. A look at the numbers by age coming out of the 2010 census shows uniformity in the size of five-year age groups below the age of 40. The number of people in each five-year age group ranges from a low of 19,962,099 (30-to-34-year-olds) to a high of 22,040,343 (15-to-19-year-olds)--or a difference of 2.1 million. In percentage terms, this is a difference of just 10 percent.

In 2000, the difference between the largest and smallest age groups in the under-40 population was a much larger 3.7 million--or a difference of 20 percent.

For businesses, the new uniformity in the size of age groups means one less variable to consider in their marketing strategies. Unless, that is, we are in the early years of a new baby bust.

Source: Census Bureau

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