Tuesday, June 28, 2011

Who Owns an E-reader?

Twelve percent of Americans aged 18 or older owned an e-reader in May 2011-- double the 6 percent measured six months earlier. E-reader ownership is highest among households with incomes of $75,000-plus (24 percent), college graduates (22 percent), parents with children under age 18 at home (16 percent), and people under age 65 (10 to 14 percent).

A smaller 8 percent of adults own a tablet computer (such as an iPad), and 3 percent own both.

Source: Pew Internet & American Life Project, E-reader Ownership Doubles in Six Months

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