Tuesday, April 22, 2014

Who Reads Hard Copy Books?

Forty-six percent of American adults say they read only hard copy books, according to a Harris survey. A slightly larger 48 percent read books in hard copy and in electronic formats, and 6 percent read only e-books. By generation, this is the percentage who...

Read books in hard copy only
Millennials: 34%
Gen Xers: 46%
Boomers: 52%
Matures: 57%

Source: Harris Interactive, Power(ed) Readers: Americans Who Read More Electrically Read More, Period

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