Tuesday, March 06, 2018

The Boomer Love Affair with Cars

No segment of the population is as devoted to the automobile as the baby-boom generation. Boomers were born into a world of one-car families. By the time they were old enough to drive, second cars were becoming common and Boomers took the wheel, radios blasting. More than 1,500 songs about cars were recorded between 1961 and 1965, reports Wikipedia. Youth culture and car culture were one.

Boomers are no longer young, but their devotion to cars continues. The average Boomer household is home to more cars (2.3) than people (2.0), according to an AARP survey. The survey explores Boomer attitudes toward cars as they approach the age when their children will wonder whether they should take Daddy's car keys away. That won't be easy.

"Independence" is one of the top words Boomers use to describe their feelings about driving, with 78 percent saying their vehicle is the key to their independence. That may be why fully 57 percent of Boomers say they will never stop driving. Three out of four Boomers say their vehicle brings them happiness. It's not that Boomers are completely averse to changes in how they get from here to there. But only 20 percent have ever used ride-sharing services. When asked to describe their ideal vehicle, 78 percent would make it a standard rather than a driverless vehicle because they love to drive. And kids, don't try arguing with your Boomer parents about how their driving skills aren't what they used to be. Eighty percent of Boomers say they are better drivers than most people they know.

Source: AARP, Boomers Going the Distance: 2018 Consumer Insights on the Driving Experience

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