Millennials go to the movies more frequently than Boomers or Gen Xers, according to an AARP survey. The 56 percent majority of Millennials say they go to a theater to see a film at least once a month. For Gen Xers, a smaller 44 percent go to a movie at least monthly. Among Boomers, only 22 percent attend a movie that often.
Although Boomers do not go to the movies as often as younger people, fully 71 percent go to a movie at least once a year. The annual attendance figure is 84 percent for Gen Xers and 89 percent for Millennials.
When asked whether in-home entertainment options and streaming have reduced their movie going, a large share of every generation says yes—52 percent of Boomers, 49 percent of Gen Xers, and 56 percent of Millennials.
Source: AARP, What Boomers Want: Insights into Cinema Experience Preferences and Behaviors
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