Friday, May 11, 2018

Going to the Movies, by Generation

Millennials go to the movies more frequently than Boomers or Gen Xers, according to an AARP survey. The 56 percent majority of Millennials say they go to a theater to see a film at least once a month. For Gen Xers, a smaller 44 percent go to a movie at least monthly. Among Boomers, only 22 percent attend a movie that often.

Although Boomers do not go to the movies as often as younger people, fully 71 percent go to a movie at least once a year. The annual attendance figure is 84 percent for Gen Xers and 89 percent for Millennials.

When asked whether in-home entertainment options and streaming have reduced their movie going, a large share of every generation says yes—52 percent of Boomers, 49 percent of Gen Xers, and 56 percent of Millennials.

Source: AARP, What Boomers Want: Insights into Cinema Experience Preferences and Behaviors

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