Tuesday, December 11, 2018

Who Spends the Most on Women's Clothes?

Boomers spend more than any other generation on women's clothes, according to a Demo Memo analysis of the 2017 Consumer Expenditure Survey. While the average household spent $580 on women's clothes in 2017, households headed by Baby Boomers spent $661...

Average household spending on women's clothes, 2017
$661 spent by Boomers
$647 spent by Gen Xers
$493 spent by Millennials
$419 spent by the Silent Generation
$209 spent by the World War II generation

Baby boomers also control the largest share of the women's clothing market...

Distribution of aggregate household spending on women's clothes, 2017 
39% controlled by Boomers
30% controlled by Gen Xers
21% controlled by Millennials
10% controlled by Silent and WWII

In an average week, a substantial 20 percent of Boomer and Gen X households buy women's clothes. Among Millennials, the figure is 18 percent.

Note: BLS definitions of the generations are as follows: WWII generation born in 1927 or earlier; Silent generation born from 1928 to 1945; Boomers born from 1946 to 1964; Generation X born from 1965 to 1980; Millennials born in 1981 or later.

Source: Demo Memo analysis of unpublished tables from the 2017 Consumer Expenditure Survey

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